How to be “that brand” in 2024 ⚡️
“That brand”
A business who is the best version of themselves. They are consistent, confident and aligned.
(I made this up)
It’s like the Tik Tok trend “that girl” which in case you haven’t seen it is essentially a montage of green juices and 5am morning starts. AKA a girl who shows up for herself with a range of healthy habits. So I thought it would be fun to share a quick guide on how we can channel this energy for our businesses in the new year.
Stay consistent
Consistency is one of the best things you can do for your business - both in your branding and in the way you show up for your customers. Brands that appear beautiful and established with an aesthetic instagram feed use their colours and fonts consistently. This is so so important for really building a relationship with your audience and establishing yourself as a brand.
2. Stay authentic & aligned
Take time to check in with yourself and your team to ensure you are showing up authentically. Sometimes it can be easy to lose your voice and get distracted by the noise of what your competitors are doing or what the “experts” are doing. You are the most unique thing about your business and it makes such a difference when you speak to your audience from a place of authenticity. Trust yourself, share your truth with your audience and you will create a genuine connection with them over time.
3. Stay prepared
When it comes to your branding, give yourself the best opportunity to show up consistently by looking after yourself and planning ahead so you are never left feeling stressed about what content to share on your blog or social media. Planning ahead is truly a game-changing strategy to ensure you’re giving the best value to your audience and building genuine relationships.
I would love to hear your thoughts on these tips! ☀️
